How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes
FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The study found that the way customers think and feel about an experience can predict how they will act toward a brand.
- How to increase business outcomes like revenue, advocacy, and loyalty upward
- Brands have misconceptions of what data properly measures how customer think and feel
- How to understand why one customer chooses to buy while another doesn’t