“We’re moving too fast to do research!” If I’m being totally honest, I’ve thought this a few times myself over…
A great looking survey makes a positive impression not only for your brand but helps keep participants engaged with your survey. With FocusVision Decipher, it has never been easier to create high-quality survey designs that look great.
Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.
Question writing is one of the most fundamental aspects of survey research. The answers and insights you get from your…
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.
To deliver exceptional experiences for our customers, we need to understand them, and their lives in entirety. Fortunately, this is where online qualitative research, and specifically mobile ethnography, excels as a flexible tool, appropriate for a wide variety of research questions.
InnerView and FocusVision partnered to find out if companies are using what they know about the customer to build their brand story? Are they able to tell the story consistently during each interaction? The research indicates that many of the issues that marketers face could be self-inflicted.
Last week I attended my first SiriusDecisions Summit, which also happened to be my first marketing conference. Aside from walking away with some fun swag (including a book on content storytelling, a new headshot, and fluffy bears for my niece, nephew, and cat), I also left with a lot to ponder.